Once born, a brand / company need advertising to stay healthy. It is a powerful tool to achieve and maintain leadership in its category. A heavy advertising budget is needed to maintain the brand / company's reputation; where as a little sum of amount is adequate to maintain them through effective advertising. Hence we say, advertising is the company's primary communication vehicle.  A segment or a category or we can say that a very important tool in advertising is corporate gift and visibility item, which is a strong medium of building a strong public relation within or outside the house. Such items also touch the sentiments and at the same time it is fruitful as these items are exclusively well branded for the company. We believe, it obviously increases value, reputation and image of the brand and the company amongst your targeted customers outside the company’s periphery.